How well do older Americans understand TV Drug Ads

March 21, 2016

An article by Dylan Scott of Statnews discusses an upcoming study by the Food and Drug Administration (FDA) which will test older (60 and older) Americans' understanding of drug commercials on TV. They will compare their comprehension of simple versus complex TV ads. As Dr. Donohue stated in the article, "how much can we throw at people and expect them to retain?". With that being said, more information, related to safety and efficacy, for example, could impact a patients' decision to speak to their doctor about a medication.