Do Prescription Drug Ads Help or Hurt Consumers Seeking Relief

April 20, 2016

An article by Chandra Johnson of the Patriot Ledger investigates the potential harm prescription drug ads can have on individuals seeking relief. The American Medical Association is stead-fast in its position against direct-to-consumer advertising, citing it "inflates demand for new and more expensive drugs, even when these drugs may not be appropriate". Johnson interviewed Dr. Donohue regarding this issue of over-, and unnecessary, use of prescription drugs. Can it be regulated? What about those ads which spark necessary awareness of diseases and treatment options?